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NEW BASIC

Airline to be loved by the next generation.

This goal, to achieve the concept of new airline,
will reflect upon on the Japanese element of compassion,
attractiveness and allurement of consideration
to our people and to our customers.

We aim to provide not only an ambitious cost structure,
but to offer upper class quality of service, making
the flight experience as "Your Flight Time Will Fly".

Let us achieve the next hospitality concept beyond "Omotenashi".

When our airline zips through the air,
people's first airline choice will begin to change.

JAL PHILOSOPHY

THE JAL GROUP WILL:

  • Pursue the material and intellectual growth of all our employees;
  • Deliver unparalleled service to our customers;

and Increase corporate value and contribute to the betterment of society.